Associate Director, Media

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CWS INC
Published
July 7, 2019
Location
NYC, NY
Category
Post Type
Experience (minimum)
2-5 Years
Education (minimum)
Bachelor's
Travel Required?
Occasionally
Base Salary
Not specified

Description

Associate Director, Media
Church World Service (CWS) is a non-profit organization transforming communities around the globe through just and sustainable responses to hunger, poverty, displacement and disaster. CWS does not discriminate on the basis of race, color, national origin, sex, sexual orientation, religion, age, disability or veteran status in employment or in the provision of services.
Communications
CWS uses Vibe for all communications. Please be sure to check your e-mail frequently and please check your junk/spam folder. Due to the volume of applications that we receive, only those individuals shortlisted will be contacted.
Primary Purpose:
CWS seeks a skilled communicator who is passionate about utilizing media and digital communications to advance policy change.
The Associate Director of Media leads the organization’s proactive media engagement strategies to advance CWS advocacy goals, amplify the stories of communities positively impacted by CWS and elevate the organization’s brand. They develop messaging guidance for the organization and its partners in response to current events and serve as the primary point of contact with members of the press. They will provide resources, talking points and trainings for CWS local office staff and global communicators and develop strategies to lift up the voices of key external validators such as faith leaders, refugee leaders and local communities by drafting, pitching and placing opinion editorials and local feature stories. They will also lead the organization’s strategy for using press conferences, media briefings and live events to advance the organization’s advocacy goals.
The Associate Director for Media will also oversee efforts to develop digital content to grow CWS online supporter base and educate key audiences about legislative issues and policy--with an emphasis on refugee and immigrant protection--including resource documents, website content, action alerts and petitions.
The ideal candidate will have strong existing relationships with print, online and broadcast media with proven success in crafting pitches, press events and opinion editorials that can break through the crowded media environment. This team member will join and be at the intersection of the CWS Advocacy and Program staff teams.
This position may be a good fit for you if:
  • You have a passion for creating change and a hunger for finding new ways to reach people in an oversaturated and polarized media market.
  • You are a true media maven with experience bringing local and national attention to an issue.
  • You are a strong and persuasive writer who desires to work with local faith leaders and community advocates to tell positive stories about refugees and immigrants.
  • You are a creative thinker who values experimentation and taking calculated risks in order to reach new audiences.
  • You are excellent at managing your time and balancing competing urgent priorities.
  • You thrive in a fast-paced environment, where current events require rapid response.
  • You are available to work occasionally on nights and weekends to cover events and breaking news.
Essential Duties:
Media Relations and Messaging
  • Lead the organization’s proactive targeted media engagement strategies to advance the CWS advocacy agenda in Washington, elevate the positive impact of refugee resettlement in local communities, educate sympathetic communities (including through faith-based media), and build the CWS brand.
  • Write and distribute press releases, media advisories, editorial board memos, opinion editorials, talking points and media briefing materials including one-pagers and issue backgrounders aimed at educating press on key advocacy priorities.
  • Guide and coordinate messaging on policy issues across all CWS platforms, including digital, video, email actions, petitions and social media content.
  • Identify opportunities and work with the communications, marketing and advocacy teams to develop digital resources such as one-pagers, issue briefs, digital content and toolkits to educate key audiences about advocacy issues.
  • Identify new opportunities to work with the advocacy team, local offices and grassroots organizers to host live events, media briefings, press calls or PR stunts aimed at attracting maximum press coverage.
  • Represent CWS in key coalitions including Refugee Council USA’s communications working group, and assist with developing and executing coalition media campaigns and communications efforts.
  • Develop and execute rapid response efforts to support CWS disaster response along with proactive media strategies and resources for CWS global humanitarian programs, the Ration Challenge, CROP Hunger Walks and the CWS annual Benefit for Change.
  • Track and report on media hits and measure success year over year.
  • Compile, design and draft a regular press clips report for distribution to key staff, local offices, advisory committee, and members of the board.
  • Recruit, hire and manage the media associate, digital advocacy specialist and media interns.
Global Staff Capacity Building and Support
  • Provide regular media trainings for local office staff, grassroots organizers, global communicators and external validators to prepare them for media interviews and proactive media engagement.
  • Prepare staff and external validators for speaking opportunities including press conferences and rallies.
  • Prepare senior staff for broadcast interviews as needed.
  • Draft talking points to provide to staff, coalition members and validators for rapid response opportunities as needed.
  • Assist local offices with building press lists, drafting media advisories and pitching local events and stories.
  • Work with global communicators to develop and maintain media engagement content calendars
Qualifications:
  • Minimum of a B.A./B.S. in communications, marketing, or public relations; academic experience in communications or public relations; or significant comparable professional experience
  • At least five years of media relations and strategic communications experience in a relevant field; At least one year of supervisory experience
  • Experience successfully placing stories and generating positive press coverage in local and national media outlets
  • Established relationships with journalists covering immigration and politics.
  • Strong oral and written communication skills, solid organizational skills, sound political instincts, and ability to proactively identify opportunities to advance the campaign’s message in the media
  • Experience planning, organizing, and executing national and local press events
  • Familiarity dealing with crisis communications planning and situations
  • Expertise in emerging new media opportunities and knowledge of best practices of engagement
  • Experience working with diverse coalitions and coordinating extensive short and long-term communications plans and goals
  • Ability to work independently and collaboratively, work well under pressure and with tight deadlines, and balance multiple projects
  • Familiarity with immigration issues and foreign assistance
  • Direct experience with Cision, WordPress, Salesforce and email marketing, preferred
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